Your Official AI Presence
starts here.
Become the trusted source behind every AI recommendation.
Travelers now ask AI assistants where to go, what to do and where to stay. Don’t let AI speak for you.
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Without you
With you
"The top museum in Bordeaux is the Wine Museum on the riverfront..."
"Visit the Sunday market at Place des Quinconces..."
Market moved in 2024
No sources cited
I'm visiting Bordeaux this weekend. Must-see spots and best local food?
Great choice! Here are highlights from the official source:
1. Cite du Vin -- Wine museum with tastings overlooking the city.
2. Place de la Bourse -- 18th-century square & Miroir d'Eau.
3. Marche des Capucins -- Oysters, caneles, local cheeses.
Authority
Governance
Distribution
Works with
B2B → B2C → B2A
The travel funnel starts with AI now
Welcome to the B2A era — Business-to-Agent. (Expedia Explore 2026)
of travelers now use AI for trip planning
of AI-powered search results generate zero clicks
organic traffic decline reported by tourism players
Sources: Phocuswright (2026), Digital Tourism Think Tank, Statista
Before
Web search
- Discovery
Travelers search Google, scan the results and open links.
- Planning
14 open tabs, reviews, comparison sites, bookings, manual itinerary.
- Your role
You publish content and hope to be found.
- Success Metric
Visitor Page Views
Now
AI Assistant
- Discovery
Travelers ask: "Plan my trip to..."
- Planning
The assistant builds a verified itinerary from your official information.
- Your role
You provide the official source AI understands, cites and recommends.
- Success Metric
AI Requests & Citations
The Invisible Brand
If you don’t manage your presence across AI assistants, others will define it for you.
From Pages to Answers
Travelers no longer read your pages. They ask AI assistants for answers directly.
AI Is Guessing Your Story
Without reliable, structured data, AI fills the gaps. Sometimes correctly. Sometimes not.
Loss of Narrative Control
Decisions are shaped without you. AI now influences how travel options are compared and chosen — whether you guide it or not.
The Solution
The Third Pillar of Your Online Presence
After your website and social media, AI assistants are becoming the third pillar of your online presence.
Everything you need to manage your AI presence.
Narrative Audit
Identify the gap between your official content and what AI actually says about you.
Structured Presence
Make your brand readable and callable by any AI platform, worldwide.
Official Concierge
A branded AI assistant on your site, backed entirely by your verified data.
Tourism Intelligence
See what travelers ask, where AI gets it wrong, and guide your narrative over time.
I spent 13 years building Agorapulse to help brands manage their presence on social. Now I'm helping travel brands manage the next one — their AI presence.
Read the essayFrequently Asked Questions
What is your Official AI Presence?
Your Official AI Presence is the trusted, authoritative representation of your brand across AI assistants — the official knowledge they understand, cite, and recommend throughout the traveler journey. Just as SEO governs how you show up in search and social media governs how you show up on social platforms, it governs how you show up when travelers ask AI. Manage it, and AI relies on your verified data instead of guesses.
Read the essay: The Third Pillar of Your Online PresencePermalinkHow do you measure AI Presence?
We track three KPIs: Narrative Alignment (how closely AI answers match your official narrative, graded A–F), Authority (how often AI cites your verified data instead of third-party pages, scored 0–100), and AI Readiness (how well your site, schema, and MCP endpoints are structured for AI ingestion, scored 0–100). You see these in a dashboard alongside category benchmarks — signals Google Analytics can't show.
PermalinkHow do I control what ChatGPT says about my destination?
You control it by publishing your official data in a form AI can read, trust, and rely on. Globetrotters structures your official content (events, venues, policies, highlights) into your AI presence and distributes it to every AI assistant. From then on, AI platforms cite you instead of guessing.
PermalinkHow does this relate to SEO?
SEO got you into the list; AI Presence gets you into the answer — complementary, not a replacement. SEO optimizes how your pages rank in search; AI Presence makes AI engines treat your official data as the trusted source they cite and act on. Its foundations — crawlability, structured data, authority — still matter and we deliver them; on top, we publish your verified data to ChatGPT, Claude, Gemini, and Perplexity, expose live endpoints agents can call, and measure how each one represents you.
PermalinkIs this the same as AEO/GEO?
AEO/GEO is the tactic — optimizing your content to get cited in AI answers. It's one input to your AI Presence, not the whole thing: the monitoring tools that track your AI mentions can't publish your official data, run the live endpoints agents call, or govern what AI says. Monitoring tells you what AI says; an AI Presence Platform lets you manage it — audit, govern, operate.
Read the essay: The Third Pillar of Your Online PresencePermalinkWhich AI platforms are supported?
ChatGPT (including ChatGPT Apps), Anthropic Claude (Claude apps and API), Google Gemini (Search and Maps), Perplexity, and any platform that follows the open MCP standard. Your data publishes once and syncs to each within hours. New platforms that adopt MCP are picked up automatically.
PermalinkHow long does setup take?
A free audit takes two minutes and runs without signup. Structuring your presence data and wiring a live MCP endpoint typically takes a few days for a city or DMO, faster for a single hotel. You review and approve everything before it goes live.
PermalinkWhat does it cost?
The audit is free. Full platform pricing depends on the size of your catalog (events, venues, rooms), the channels you activate, and whether you add the on-site concierge. We run pilots with 10 partners before general availability — contact us for a quote.
Permalink
How strong is your AI presence?
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