For travel destinations, hotels & attractions
Your Official AI Presence
starts here.
Become the trusted source behind AI recommendations.
Travelers ask AI where to go, what to do, where to eat and where to stay. Give it your official story.
A quiet seaside village for a long weekend?
From Travel blog (2019) · review site
Seabrook is a small fishing port. Some say the beaches get crowded in summer; others prefer the next town along.
Fictional example
Authority
Governance
Distribution
Where travelers ask
ChatGPT
Gemini
Claude
Perplexity
The travel funnel starts with AI now
Welcome to the B2A era: Business-to-Agent.
56%
of travelers now use AI for trip planning
50%+
of AI-powered search results generate zero clicks
30%
organic traffic decline reported by tourism players
Sources: Phocuswright (2026), Digital Tourism Think Tank, Statista
How ready is your website for AI?
Run the free AI Readiness audit: 45 checks, no signup, results in 30 seconds.
Make your local knowledge part of the answer.
If you don’t manage your presence across AI assistants, others will define it for you.
Today
From pages to answers.
More and more travelers skip your pages and ask AI assistants for answers directly.
Search results pageWith your Official AI Presence
Your site is in the answer.
The AI Visibility audit shows where ChatGPT, Gemini, Perplexity and Claude quote you, and the gaps to close.
Cited: your siteToday
AI is guessing your story.
Without reliable, structured data, AI fills the gaps. Sometimes correctly. Sometimes not.
Review aggregatorWith your Official AI Presence
AI reads your official version.
Your story, places, events and practical details, published on your own domain in the formats AI agents read.
Official: your siteToday
Loss of narrative control.
Decisions are shaped without you. AI now influences how travel options are compared and chosen, whether you guide it or not.
Travel blog · 2019With your Official AI Presence
You keep control of the narrative.
AI agents query your official data directly instead of guessing, and travelers get your answer wherever they ask.
Official: your dataYour AI presence.
Visible, readable, callable.
Start free. Take the next step when you are ready.
01Audit
See what AI sees.
Understand how AI describes your brand, where information is missing, and which agents visit your website.
- AI ReadinessCan AI read and understand your website?
- AI VisibilityWhat do AI assistants say about you?
- AI agent trafficWhich agents visit, and what do they read?
02Publish
Give AI your local knowledge.
Bring your story, places, events and practical details together in an official source you control.
- Your official storyKeep the information that matters current.
- On your own domainYour brand remains the source.
- Ready for AI to readPublish in formats AI agents can use.
03Engage
Turn questions into discoveries.
Answer travelers from your official information, on your own website and through connected AI assistants.
- Your on-site conciergeHelp travelers find the right experience.
- Connected AI assistantsMake official information available where people ask (ChatGPT, Claude, etc).
- One trusted sourceKeep answers grounded in information you manage.
Your website stays yours. Build on the presence you already have.
See the whole platformBuilt for the people behind the places
Local expertise.
A wider presence.

Destinations
Represent your territory, its experiences and its local partners.

Hotels & accommodations
Help travelers understand your stay and what makes it different.

Attractions
Keep experiences, visiting information and events easy to discover.

Agencies & networks
Support the AI presence of the travel brands you work with.
The Third Pillar of Your Online Presence
2000
The website
Your own place on the web
You built a site you own. Being found meant being indexed and ranked.
Success metric:visitor page views
2010
Social media
A second place to be present
Your audience also gathered on platforms you don't own. Being found meant being followed and then visible in social feeds.
Success metric:followers, post views and likes
Now
AI assistants
A third place: inside the answer
More and more travelers ask instead of searching. Being found means being understood, cited and recommended in AI answers.
Success metric:AI Readiness and Visibility
Founder note
I spent 13 years building Agorapulse to help brands manage their presence on social. Now I'm helping travel brands manage the next one: their AI presence.
Read the essayA few practical details
Good questions.
Clear answers.
What is the difference between the free AI Readiness check and the Audit plan?
The free AI Readiness check is a one-time snapshot of your website, with no signup. The Audit plan goes further: your AI Readiness every month, a snapshot of what AI says about you on the Brand lens, and the AI agents that visit your site.
PermalinkIs the Audit plan really free?
Yes, with no time limit and no card. You only pay when you want your official information published on your website (Publish) or your website callable by AI agents (Engage).
PermalinkDo I need to change my website?
No. On WordPress or Symfony, you install the free Globetrotters plugin; it adds what AI agents need on top of your existing site. On other platforms, your Official AI Presence is published on an ai. subdomain of your domain.
PermalinkHow much does it cost after Free?
Monitor is €29 per month and Publish €99 per month, both with a 14-day free trial. Engage is €249 per month. Networks and territories are quoted.
See plans and pricingPermalinkWhat is your Official AI Presence?
Your Official AI Presence is the trusted, authoritative representation of your brand across AI assistants: the official knowledge they understand, cite, and recommend throughout the traveler journey. Just as SEO governs how you show up in search and social media governs how you show up on social platforms, it governs how you show up when travelers ask AI. Manage it, and AI has your verified data to rely on instead of guesses.
Read the essay: The Third Pillar of Your Online PresencePermalinkHow do you measure AI Presence?
We track three KPIs: Narrative Alignment (how closely AI answers match your official narrative, graded A to F), Authority (how often AI cites your verified data instead of third-party pages, scored 0-100), and AI Readiness (how well your site, schema, and MCP endpoints are structured for AI ingestion, scored 0-100). You see these in a dashboard alongside category benchmarks: signals Google Analytics can't show.
PermalinkHow do I influence what ChatGPT says about my destination?
By publishing your official data in a form AI can read, trust, and rely on. Globetrotters structures your official content (events, venues, policies, highlights) into your AI presence and makes it available to AI assistants, so they can rely on it instead of guessing.
PermalinkHow does this relate to SEO?
SEO got you into the list; AI Presence gets you into the answer. SEO ranks your pages in a list of links; AI Presence decides whether AI assistants understand your brand, trust your official information and use it in the answer they give. The two are complementary: SEO's foundations (crawlability, structured data, authority) still matter, and we deliver them; on top, we publish your verified data to ChatGPT, Claude, Gemini and Perplexity, expose live endpoints agents can call, and measure how each one represents you.
PermalinkIs this the same as AEO/GEO?
GEO and AEO are tactics: optimizing content so AI answer engines cite it. AI Presence is the asset: how AI systems understand, represent and interact with your brand, which also means fixing the facts at the source and giving AI agents an official way to query you. Monitoring tells you what AI says; an AI Presence Platform lets you manage it: audit, govern, operate.
Read the essay: The Third Pillar of Your Online PresencePermalinkWhich AI platforms are supported?
ChatGPT (including ChatGPT plugins), Anthropic Claude (Claude apps and API), Google Gemini (Search and Maps), Perplexity, and any platform that follows the open MCP standard. Your data publishes once and syncs to each within hours. New platforms that adopt MCP are picked up automatically.
PermalinkHow long does setup take?
A free AI Readiness check takes 30 seconds and runs without signup. Structuring your presence data and wiring a live MCP endpoint typically takes a few days for a city or DMO, faster for a single hotel. You review and approve everything before it goes live.
Permalink
Your next visitor may already be asking AI
See what AI sees. Free.
Start with your destination, hotel or attraction.


